Whether you are a professional working in client facing role or representing a company, wearing lapel pin to shows strategic planning and will leave long lasting impression of your image. As of last year, the presence of lapel pins is observed by over 67% of corporate conference attendees that makes wearing this accessory one of the top accessories for professional meetings. The technique of using custom lapel pin first started with Microsoft and Apple during their product launches, however it has been continued to be adopted by all the Fortune 500 companies worldwide ever since.
It is not only about looking good, use of lapel pins. Its use is more for branding of businesses, industries like marketing, event planning where lapel pins are a functional tool to be used truly. New products and services are often rolled out at these events, and professional will often use subtle items such as lapel pins to show their allegiance to a brand or cause. This was particularly apparent at the 2016 Olympics where both athletes and sponsors donned lapel pins representing their countries and brands, instilling a spirit of togetherness.
As Elon Musk put it, “Brand is what people say about you when you are not in the room.” The image and impression form using lapel pin will be the same just like what this great band does to their group of fandom. Whether you're a political convention or tech summit, lapel pins provide a personal flair and take networking up to the next level of engagement.
The question of whether lapel pins can make you more successful in networking is a matter of deceptive studies. According to a report by Harvard Business Review, those who wore something that made their affiliation clearer or more visible, such as a lapel pin, were 23%* more likely to start a look-back compared to peers wearing nothing. According to the study, these accessories seem to serve as “conversation starters that indicate shared interests…or group affiliations in otherwise formal settings.”
Lapel pins are not just for corporate use. After all, their importance was practiced as early as World War I and soldiers sported customized pins indicating both their level of rank and loyalty. The tiny symbols still have the power they enjoyed in political rallies today, where they speak for wave-patient allegiance to a candidate or cause.
The advantages of distributing lapel pins considerably outweigh any event industry cost. For as little $1 to manufacture a custom lapel pin gives you more brand exposure and more customer loyalty. Companies can incorporate these pins in an event strategy to capitalise on their iconic force, reinforcing brand presence across varying audiences.
For more on how lapel pins can improve your next event, click onhttp://www.lapelpins-lapelpins.com.
